R.A. Ray’s Resume

Summary

I’m a web development leader with hands-on experience directing cross-functional teams that build platforms for high-profile clients. Since 2006, I have delivered performant, scalable, and user-centric digital solutions using JavaScript, PHP, WordPress, CraftCMS, and modern DevOps practices. My work emphasizes technical precision, problem-solving, and a commitment to quality.

Technical Skills

Languages & Frameworks
JavaScript (ES6+), CSS/SCSS, PHP, Vue

CMS & Platforms
WordPress, WPEngine, CraftCMS, Servd, HubSpot/HubL

DevOps & Tooling
Vite, CI/CD (GitHub Actions), Git, Imgix, Mocha, Sinon

Experience

Development Director

GOODFOLKS, Remote / Client Services / August 2020 - June 2025

  • Led a cross-functional team of in-house developers and freelance engineers across all development initiatives.
  • Directed and contributed to full-stack development for client websites and digital platforms.
  • Engineered and maintained automated deployment workflows to ensure reliable releases.
  • Delivered high-impact projects for prominent clients, including:
    • Kioti.com – Full-site custom build on CraftCMS; product API for dealer and customer tooling; implemented multi-stage caching to deliver high performance across all endpoints.
    • Azul.com – Directed two full-site rebuilds and designed an API-driven download system that eliminated manual content updates and improved delivery speed and accuracy.
    • PerryWeather.com – Rebuilt the site to streamline admin updates and better showcase products through video and animations.

User Interface Developer

FireScope, Carrollton, TX / Internal Product Team / February 2019 - August 2020

  • Dramatically improved performance of dependency graphing UI by implementing Keylines.js and optimizing data preparation.
  • Refactored UI JavaScript into a standardized, class-based system.
  • Implemented testing for UI JavaScript using Mocha and Sinon.

Frontend Developer

Lifeblue, McKinney, TX / Client Services / October 2015 - January 2017

  • Member of a cross-functional team responsible for developing websites for multiple clients.
  • Some significant projects:
    • VisitDallas.com
    • PerotMuseum.org
    • MedievalTimes.com
    • Heifer.org

UX Frontend Developer

Kalkomey Enterprises, Inc., Addison, TX / Client Services / June 2014 - October 2015

  • Worked as the UI designer and developer on an agile squad tasked with building a new content management and automation system for the company’s flagship products. Implemented interactive elements and wrote code and organization structure for the frontend utilizing Backbone, Ractive, and Bootstrap.
  • Properties:
    • Boat-Ed.com
    • Hunter-Ed.com
    • Bowhunter-Ed.com
    • Offroad-Ed.com
    • Snowmobile-Ed.com

Teacher & Designer

Cornerstone Christian Academy, McKinney, TX / August 2013 - May 2014

  • Taught a small high school graphic design class. The students used the skills they learned to produce the school yearbook. Provided various design services as the school had need.

Web Designer/Developer

Unit Interactive, Plano, TX / March 2009 - January 2013

  • Designed and developed websites (both front and back-end) for clients and internal projects
  • Some significant projects:
    • DesignPro.co - Lead Developer
    • Design Pro Lunch - Project Manager/Assistant Developer
    • ResolutionTree.com - Lead Developer
    • Unify Web Content Editor - Lead Developer (May 2011 - January 2013)
    • Woot.com - Project Manager (March 2010 - April 2011)

Principle & Creative Director

Net Perspective (Formerly a service of Systek Computing), College Station, TX / April 2006 - February 2009

  • Served as primary designer and front-end developer.
  • Oversaw the design of over 30 projects including web sites, flash applications, and printed items.
  • Managed as many as five employees.
  • Authored two jQuery plugins for release and several more for internal use.